Episode 2: The 6 Things B2B Organizations Can Do To Improve Business...Today!

Oct 30, 2020

Over the years we have worked with a lot of organizations in the B2B space. And there’s a definite pattern to these conversations. 

• Most organizations DON’T consider marketing as a revenue driver. 
• Many companies don’t have a consistent brand story to tell. 
• Too many websites are outdated. And do little to help foster a relationship with customers and prospects. 

The pandemic is now changing the game. Consider the following: 

• Trade shows are gone and aren’t coming back anytime soon. 
• Sales teams can’t connect with prospects and customers like they once did. Business travel has been permanently ravaged by COVID-19. 
• The website has become a critical lifeline between a company and its customers. 
• And the need for marketing and sales to work more closely together has never been so important. 

Yep, the game has changed. And the old playbook just won’t work any longer. 

In this episode of the Over A Pint Marketing podcast, Kurt, Brian, and Pat provide six tactics B2B organizations can put into place to start making a positive impact on the bottom line financials. 

Pat was drinking: Outboard Cream Ale from Milwaukee Brewing 

Kurt was drinking: Punk Ass Cat IPA from Door County Brewing: 

Brian was drinking: Waterslides IPA from 3 Sheeps Brewing in Sheboygan.

Articles referenced: 

• https://www.foremostmedia.com/resources/blog/posts/adapting-your-marketing-tactics
• https://broadsuite.com/5-b2b-content-marketing-trends-to-take-in-2021/