Apr 25, 2022
#43 Dawn Veltri was born to be a marketer. No really! At a young age, she was so into this, that she would post ads up in her bedroom! Who does that?
Fast forward a few years and now Dawn is heading up marketing at the start-up, Raek (pronounced rake).
With most of our episodes, we have been focusing on talking to...
Apr 14, 2022
#42 Brands live in a complicated world. They need to consider both online and offline.
Think about it all the different touchpoints a customer can have with a brand. There’s the website. The call center. The catalog. The bill. The store. Customer service. The list goes on.
Screw up in just one of those areas…the...
Apr 4, 2022
#41 If you have spent any time in southeastern Wisconsin, you are familiar with the iconic store brand, Sendik’s. They have been serving the community since 1926. Today there are 17 stores throughout the region. With more openings planned.
In this episode, we have a sit down with Ted Balistreri. Ted is the co-owner...