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Over A Pint Marketing Podcast

May 16, 2024

#119 Eric Hazen is the Director of Digital Experience and Marketing at Ferris State University. And in this episode, he sits down with Pat to go over the good, bad, and the ugly with higher ed.  Plus, what his team is doing to win in a very competitive space. 

 

Here’s just some of what’s covered:

 

✅ Eric’s...


May 9, 2024

#118 Nancy Harhut has written one of the best books for marketers — EVER published. Period. End of story. 

 

Her book: Using Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses is a complete and thorough guide to key behavioral principles marketers can use to...


Apr 26, 2024

#117 Friend of the pod, Brian Piper is back! 

 

Brian is a content master. And on this episode, Brian goes deep into content marketing with a specific focus on higher education. 

 

Higher ed, is a vertical having some challenges right now and we explore this space and steps marketers can do to improve their content....


Apr 11, 2024

#116 Emily was working in the Twin Cities when she made her decision. 

 

She cashed in her chips took her boyfriend with her and moved back home to Spooner, Wisconsin. For those not familiar…it’s way up north!

 

Gall gets a job heading up marketing for a large not-for-profit but after two years of trying to do it...


Apr 3, 2024

#115 At one point early in his career, Scott Kauffman was working in sales for Cutco – the high end cutlery brand. 

 

If you think selling is hard…try selling cutlery!

 

For many, that would be as far as they go in the sales game. Not Kauffman. 

 

He stuck with it and joined BD Pros. And that’s when he quit after...