Feb 26, 2026
#186: Jocelyn Rasor is the Director of Marketing at Lakeside Manufacturing Foodservice. And in this episode, Jocelyn and Pat go deep on what it’s like to market in the manufacturing space.
Here’s some of what they cover:
✔️Marketing Is There to Help Sales Win
✔️The Website Is a Sales Tool, Not a Brochure
Feb 18, 2026
#185: In this episode of Over a Pint, Pat sits down with empathy activist and author Rob Volpe, whose book Tell Me More About That reframes empathy not as a soft skill, but as a serious business lever.
Rob breaks down one of the most misunderstood words in marketing and leadership. Empathy is not about being nice. It...
Feb 10, 2026
#184: Dave’s back and, as always, he is delivering pure fire. Pat and Dave talk about branding in the manufacturing. Here are just a few gems from the conversation:
Without a brand playbook, every salesperson tells a different story
Your website should build trust, not just list specs
Consistency beats...
Jan 30, 2026
#183: In this episode of Over a Pint, Pat sits down with Scott Kowalchek, CEO and President of Direct Avenue, to unpack the real business of direct response TV, how performance media actually works, and why consistency still beats cleverness when it comes to growth.
How direct response TV...
Jan 17, 2026
#182: Starting 2026 with the awesome Susan Baier. Susan is the CEO and founder of Audience Audit. She helps small to mid-sized agencies create better marketing based on real insights into real attitudes of real people.
In this episode, Pat and Susan cover:
The future of agencies
The impact of AI
What clients...