Marketing an Icon -- Sarah Pancheri COO & VP of Marketing and Sales For Summerfest

Aug 24, 2021

#21 In the area of entertainment/music festivals, Summerfest easily ranks as one of the premier events throughout the nation...even the world. 

 

And in this VERY special episode, we have a sit-down with Sarah Pancheri. Sarah and her team play a HUGE role in the production of this festival. And as you will find out shortly...Sarah is amazing. 

 

To think about all the moving pieces it takes to pull off a world-class event like Summerfest is mind-numbing. But Sarah and her team are able to do it. 

 

Take a listen and find out how!!

 

There are so many good topics we cover -- you’re going to love it. Have a listen and then smash that subscribe button for us. 

 

Connect with Brian at: [e-mail]

Connect with Kurt at: [e-mail]

Connect with Pat at: [e-mail]

 

To find out more about Summerfest head here: https://www.summerfest.com/.

 

Sarah’s Pint: Miller High Life, 16oz.

Brian’s Pint: Miller Lite

Kurt’s Pint: Lakefront Brewery, Fuel Cafe 

Pat’s Pint: Leinenkugel Summer Shandy