Episode 5: Higher Education Marketing With Doug Clark

Feb 5, 2021

One of the hottest topics in the news right now is higher education. There were issues prior to COVID-19. But since the pandemic has hit...a can of gasoline has been poured and the match has been set to the sector. 

We are in the midst of enormous upheaval.  And in this fascinating sit-down, the OAP crew talks to Doug Clark the Director of Marketing and Advertising for Loyola University of Chicago. Doug has spent his entire career in the sector serving it from the outside as well as a foot soldier in the trenches with colleges and universities throughout the country. 

Get ready... we cover: 

• The current state of play within higher ed
• The role of branding and its evolution from a dirty word to the critical element
• The 4-Rs, a model to help marketers rethink their game-plan
• What’s ahead for higher ed

So many good insights and actionable tactics you can take-away from this. If you are in higher education or industry serving higher education...take some time and enjoy the show. 

Thanks for listening and if you like this episode, please hit subscribe. 

Connect with Doug Clark at: linkedin.com/in/douglas-clark

Connect with Pat at: [e-mail] 

Connect with Brian at: [e-mail]

Connect with Kurt at: [e-mail]

 

Pat’s pint was: Two Women from New Glarus Brewing 

Brian’s pint was: Rift IPA from Central Waters Brewing 

Doug’s pint was: Backwoods Bastard from Founders Brewing