Allie Halloran: How To Market A Pretzel Company

Oct 18, 2022

#59 Marketing pretzels have to be one of the best jobs out there, right? And these aren’t just your standard pretzels. 

 

These are authentic German soft pretzels. They’re incredible. And on this pod, we are talking to Allie Halloran. Allie is the force behind the marketing for Milwaukee Pretzel Company. 

 

Here’s what to listen for: 

• How she got into the business
• The deck that landed her the job at Milwaukee Pretzel
• The competitive space
• The importance of the website in the marketing mix
• Tactics and channels are working
• How they are dealing with the nacho cheese shortage – yeah even nacho cheese is being impacted by supply chain issues!!

 

Allie is awesome and provides a ton of great insights. Even more impressive because she is a team of one. 

 

With the holidays coming and coming fast consider Milwaukee Pretzel as a gift. Head on over to the site. Sign up for the newsletter. When you do, you’ll get some nice discounts on your future orders. 

 

Oh, one more plug for their product. When you place an order, make sure to include the Sprecher Spicy Brown Mustard. Chef kiss for that product. You’ll love it. 

Want to talk to Kurt or Pat? Reach out: 

 

✅ Kurt at: [e-mail]

✅ Pat at: [e-mail]

🍺 In this episode all three of us were enjoying a Good City Pretzel Ale. Whoa! So good!

 

Liking what you are hearing and want more. Head over here. This is the full lineup of high-octane shows for you. 

 

Looking to be on the show? Reach out to us and let us know!

 

Want us to plug your beer or beverage on the show? Let’s talk.