May 3, 2022
#44 In this episode we have in our virtual studio Tim Cigelske. Don’t know Tim – he owns LinkedIn!
Yeah, the brother is an absolute content juggernaut out there. And it’s not just the quantity that’s impressive. It’s the quality of the content he is producing that will blow you away!!
Tim has a fascinating background that starts in old-school journalism and quickly evolves into heading up all social marketing for Marquette University. This is at a time when people were still asking themselves, “Is this a thing”?
Tim explains the early days and how he leaned into the channel and blew it wide open. Then after 13-years he said adios to higher education and went to work as Director of Communications at Sprecher brewing.
Side note here: We had the CEO of Sprecher on the pod not too long ago, Sharad Chadha. Take a listen to that bad boy! It’s awesome.
Listening to Tim talk about his experience at Sprecher is a mini-MBA course. It’s a living breathing case study of how a 30-year-old brewing company is readjusting to an all-new competitive environment. And how marketing and communications fit into the organization. It’s a ride!!
We think you’ll really like Tim’s thoughts on moving from a marketing organization that has been living in the day-to-day world. To an organization that is more strategic and planful.
Loved. Loved. Loved talking to Tim. You’ll walk away with some value as well.
Connect with the man himself on LinkedIn at: https://www.linkedin.com/in/cigelske/
✅ Connect with Kurt at: Kurtl@celticinc.com
✅ Connect with Pat at: pmcgovern@ascedia.com
🍺 Tim’s Pint: Coffee – but Tim’s big drink is Sprecher Cheery Cola and Bourbon! Yum!
🍺 Kurt’s Pint: Sprecher, Special Amber
🍺 Pat’s Pint: Sprecher, Root Beer