Episode 8: The 7 Keys To Killer Public Relations

Apr 9, 2021

PR is such an important channel...but too many organizations don't get how to use PR to drive sales. 

In this episode, Brian Meehan provides 7 insights to help you raise your PR game: 

1. PR is such an important channel...but too many organizations don't get how to use PR to drive awareness, credibility and, ultimately, sales.

   In this episode, Brian Meehan provides 7 insights to help you raise your PR game:

   1. Think beyond the press release. Utilize other tools to connect and engage with the media.
   2. Are you prepared to handle a crisis? Develop a crisis communication plan and prep your spokespeople.  
   3. Involve PR before the product or service is fully baked. To get a bigger bang, invite the agency into the mix before the product is ready to go to market.
   4. In today’s world, think media + influencers. Media alone isn’t enough. Companies need to consider other channels and influencers are a key one.
   Listen to our show to get the full list. And please leave a review. 

Kurt and Brian were enjoying beers from 3 Sheeps Brewing. 

Brian was drinking: Fresh Coast

Kurt was having: Cashmere Hammer

Pat was knocking back a Guinness

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