Nancy Harhut Can Make You A Better Marketer By Using Behavioral Science Principles

May 9, 2024

#118 Nancy Harhut has written one of the best books for marketers — EVER published. Period. End of story. 

 

Her book: Using Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses is a complete and thorough guide to key behavioral principles marketers can use to influence and motivate customers to action. 

 

In this episode, we discuss: 

 

✅ How she structured and wrote the book 

✅ How she used the principles to market her book 

✅ How to use the principles to become a better storyteller

✅ How the book has helped to build business for her agency

✅ What is autonomy bias and how to use it to light up your sales 

 

There’s so much fire in this episode we are recommending you listen to it in a fireproof suit. 

 

Connect with Nancy and find out more about her book, her agency, and the work she has done for others. Reach out to her here: https://www.linkedin.com/in/nancyharhut/

 

Or here: HBT Marketing 

 

 

✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/

 

✅ Connect with Pat at: [e-mail]

🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA

If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

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