Michele Tonkovitz: From Copywriter to CEO of Green Onion Creative

Jun 12, 2025

#165 Holy sh*t how did we get to 165 already??!! And ain’t no better person to have on the pod than the Onion Lady herself, Ms. Michele Tonkovitz. 

 

Michele, or MT as her public knows her, is the Founder and CEO of Green Onion Creative. A successful agency rooted in Milwaukee. 

 

Not only is she a friend of the pod. She delivers great insights on marketing. Plus, she shares a great case study for her PR work around for Buc-ee’s in Oak Creek. 

 

Want more? Yeah you do becasuse there's so much more!

 

Here are the highlights: 

 

[00:00] Intro & Background

[04:30] Running an Agency: The Highs & Lows

[10:45] Self-Awareness and Knowing Your Strengths

[14:30] Advice for Aspiring Business Owners

[17:20] A Day in the Life

[21:10] Managing a Virtual Team

[25:10] What’s Changed in Advertising

[29:00] Changing Client Behavior & Expectations

[31:10] Networking Philosophy

[42:00] Clients Often Don’t Understand PR

[48:00] Case Study: Buc-ee’s in Oak Creek

[54:30] The Agency World at Large

[56:10] Sharpening Focus & The “Dying Dog” Analogy

[1:01:20] Vision for the Next 3–5 Years and Wrap

Connect with Michele on LinkedIn: https://www.linkedin.com/in/micheletonkovitz/

Connect with Pat at: [e-mail]

 

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This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.