Marketing Ferris State University With Eric Hazen

May 16, 2024

#119 Eric Hazen is the Director of Digital Experience and Marketing at Ferris State University. And in this episode, he sits down with Pat to go over the good, bad, and the ugly with higher ed.  Plus, what his team is doing to win in a very competitive space. 

 

Here’s just some of what’s covered:

 

✅ Eric’s take on the state-of-the-state of higher ed 

✅ The role of the website and how this channel is living the brand promise 

✅ How Eric and his team approach content for the web

✅ The type of stories that convert 

✅ Why higher ed teams will need to develop personalities 

✅ How his team is using AI in their day-to-day work 

 

If you like the conversation with Eric (and we think you will) and want more insights on higher ed, check out Episode 5 with Doug Clark.

 

If you want to connect with Eric he spends most of his time on LinkedIn. Reach out to him here: https://www.linkedin.com/in/eric-hazen/

 

 

✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/

 

✅ Connect with Pat at: [e-mail]

 

🍺 Eric’s Pint: Vernors

🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA

 

If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

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