Feb 28, 2024
#110 It wasn’t all that long ago that many were talking about the end of email. Wow, have times changed. Today it’s one, if not the, most important marketing tool in your toolbox.
But here’s the question…
Are you getting all you can from your list?
In this episode, Pat sits down with Jessica Best.
Jessica is an email strategist and the owner of BetterAve – an agency helping companies supercharge their email marketing.
And this woman knows what she is talking about. Here’s what to listen for:
✅ The current state of email marketing
✅ The 3 big differences between B2B and B2C email campaigns
✅ Jessica’s discovery process to enhance your email marketing efforts
✅ What’s one of the best-performing emails?
✅ The can-dos and should-dos for creative
✅ The key metrics you should be tracking
✅ And the importance of your website in the email campaign…
There’s so much good stuff in this one…it’s sick! So get your pint. Get your notebook. Have a listen and make sure to take notes. When you’re done you’ll be a better marketer.
If you want to get more from your email efforts…make sure to reach out to Jessica. Connect with her on LinkedIn: https://www.linkedin.com/in/jessicalbest/
Or check out her website: https://better-ave.com/
If you liked this episode, check out the episode with Rob Ebert. Rob goes deep into strategies and tactics to help you improve your social media efforts.
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: pmcgovern@ascedia.com
🍺 Jessica’s Pint: Brick River Cider Company, Peach
🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA
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