Episode 10: Scott Goodstein on Political Marketing, How Speed to Market Always Wins, the Importance of Digital Marketing and the Role Traditional Media Still Plays

Apr 22, 2021

Have you ever wondered what it’s like to run marketing communications for a national political campaign or social cause? If so, you’ll find this conversation with Scott Goodstein fascinating – no matter which side of the political aisle you call home.   

Here’s a bit of background about Scott:

He founded Revolution Messaging that quickly became America’s leading progressive digital agency. His agency evolved both the infrastructure and new technology for different types of grassroots movements. They revolutionized digital and mobile communications for organizing. Under his leadership, in 2016, his agency was awarded Digital Agency of the Year by the American Association of Political Consultants and Best Global Presidential Campaign by the European Association of Political Consultants. 

Goodstein is also the founder of Catalyst Campaigns -- an agency that creates connections between influential organizations and their audiences. 

In this special edition of Over A Pint, Pat sits down with Scott to talk about: 

➽ Political marketing and the lessons brands can learn from life on the campaign trail

➽ Why great creative and messaging is needed and how musicians and artists can help you breakthrough

➽ Speed and adaptability are key to success

➽ Why traditional marketing is still a part of the overall mix

Thanks for listening and if you like this episode, please hit subscribe. 

Connect with Scott at: [e-mail]

Find out about Scott's pet Silvovitz project here: https://www.yebiga.com/

Connect with Pat at: [e-mail] 

Connect with Brian at: [e-mail]

Connect with Kurt at: [e-mail]

Pat’s pint was Two Women from New Glarus Brewing. Scott was enjoying Modelo Chelada