May 29, 2025
#163 Pat sits down with Dana Lytle, Founder and CEO, and Emily Steele, President, of Madison-based ad agency Planet Propaganda — a shop with a point of view and zero interest in coloring inside the traditional ad agency lines.
This agency has done incredible work for:
✅ Duluth Trading Company
✅ Jimmy John’s Sandwiches
✅ Jersey Mike’s Subs
✅ Pernod Ricard Smithworks Vodka
Highlights from the show:
Intro and Background of Planet Propaganda — 0:00:00 to 0:02:00
Dana on Starting Planet — 0:02:00 to 0:06:00
Emily’s Journey to Planet — 0:06:00 to 0:08:00
Defining the Agency: Strategy + Creative — 0:08:00 to 0:13:00
Getting Clients into Strategy Mode — 0:13:00 to 0:17:00
Inside-Out Brand Building — 0:17:00 to 0:22:00
Consensus and 'Simplify Amplify' Process — 0:22:00 to 0:27:00
Jimmy John’s 'Freaky Fast' Example — 0:27:00 to 0:31:00
What Brand Really Means — 0:31:00 to 0:35:00
Operationalizing Brand — 0:35:00 to 0:39:00
Client Trust and Long-Term Relationships — 0:39:00 to 0:42:00
Building Culture in a Hybrid World — 0:42:00 to 0:48:00
Connecting vs Culture Buzzword — 0:48:00 to 0:51:00
The State of Agencies in 2025 — 0:51:00 to 0:57:00
AI and the Creative Industry — 0:57:00 to 1:02:00
The Future of Agencies and Specialization — 1:02:00 to 1:08:00
Category Focus: Food and Apparel — 1:08:00 to 1:11:00
New Business: Relationships First — 1:11:00 to 1:15:00
Closing Thoughts and How to Reach Out — 1:15:00 to 1:17:00
Reach out to Dana and Emily here: https://www.planetpropaganda.com/info
Check ‘em out on LinkedIn here:https://www.linkedin.com/in/dana-lytle-8269283/
Or here: https://www.linkedin.com/in/emily-steele-58ba758/
Connect with Pat at: pmcgovern@ascedia.com
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This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.