May 29, 2025
#163 Pat sits down with Dana Lytle, Founder and CEO, and Emily Steele, President, of Madison-based ad agency Planet Propaganda — a shop with a point of view and zero interest in coloring inside the traditional ad agency lines.
This agency has done incredible work for:
✅ Duluth Trading Company
✅ Jimmy...
May 21, 2025
#162 Jim Kanter knows a thing or two about selling and marketing beer and spirits. That’s because he started off driving a beer truck as a summer job. Tell me, does a summer job get any better?
From there, Kanter went on an 18-year tear at MillerCoors moving all the way up to General Manager.
Then, he went in a...
May 15, 2025
#161 We love talking to folks in the real estate game. And in this episode, Pat has a sit-down with Charlie Hutchinson, who heads up one of the leading real estate teams in the Milwaukee area.
Great insights into real estate and marketing.
Here’s what we cover:
0:00:00 – Intro
Face-to-face setting,...
May 1, 2025
#160 SVP, at Zartico, Josh Derouin joins the pod. And in this episode, we break down how advanced analytics, attribution, and AI are transforming destination marketing—making data the real MVP of campaign success.
We dig into the tension between short-term wins and long-term brand building, why most marketers still...