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Over A Pint Marketing Podcast

May 3, 2023

#75 Buckle up because this pod is off the hook. The boys have a sit down with Polar Explorer: Eric Larsen. Here are just some of Eric’s accomplishments: 

  • One World Expedition: Along with teammate Lonnie Dupre, Eric completed the first-ever summer expedition to the North Pole. 


  • Antarctica: Successfully led an expedition to the South Pole, covering nearly 600 miles in 41 days. 


  • Save the Poles: Completed an unprecedented journey to the top, bottom and roof of the world. During a continuous 365-day period, Eric mounted expeditions to the North and South Poles and the summit of Mt. Everest – the only person to have completed this feat in a one-year time span.


  • Last North Expedition: With partner Ryan Waters, in a race against the clock, Eric crossed the Arctic Ocean from Northern Ellesmere Island in northern Canada to the geographic North Pole.

Hey, Eric…leave something for the rest of us!

The adventures crossing melting ice, summiting mountains, and dealing with avalanches and polar bears are amazing…but Eric also gets into the business and marketing side of things.

Here are some key insights: 

  • Persistence – eventually it pays off
  • Authenticity – person or brand, be true to who you are
  • Value – creating value for your audience is always a mandate

Eric also discusses his battle with colon cancer, which is truly inspiring.

Want to catch Eric live? He is going to be back home in Wisconsin on May 10th at the Ozaukee Pavilion at the County Fair Grounds in Cedarburg for an event that benefits the Riveredge Nature Center. For more info go here – trust us, you’ll want to be there!


Connect with Eric on LinkedIn:

Read his book: On Thin Ice


Want more Kurt or Pat? Yeah, you do!


✅ Kurt at:


✅ Pat at:


🍺Eric’s Favs: New Glarus and Pabst Blue Ribbon 

🍺Kurt’s Pint: 3 Sheeps Brewing, Offshore West Coast IPA

🍺Pat’s Pint: Lakefront Brewery, La Gosa Rita


Please like and leave a comment. We need it – it’s the fuel that powers this supertanker. 

Do you need more insights into marketing? Take a look at the full lineup.