Jul 8, 2024
#126 Pat sits down with Mitch Duckler – Founder and Managing Partner of FullSurge – a brand and marketing strategy consulting firm.
FullSurge has done work with some of the biggest brands on the planet.
Deloitte
The Home Depot
US Cellular
Abbott
GE
And that’s just some of the brands!
Duckler is also the author of a new book: The Future Ready Brand: How the World's Most Influential CMOs are Navigating Societal Forces and Emerging.
This book is a gem.
Duckler delivers insights from conversations with over 40 global CMOs, from Fortune 1,000 companies exploring the strategies brands need to navigate disruptive technologies and societal trends.
In this episode Pat and Mitch cover:
✅ How branding has changed
✅ The role of Gen Z and what marketers need to know to connect and engage with them
✅ The impact of AI on marketing and how CMOs view AI
✅ The rise of influencer marketing and the importance of this channel in the future
You want to know where the puck is going...listen to
this episode and then read the book!
Connect with Mitch at FullSurge here: https://www.fullsurge.com/connect
Or on LinkedIn: https://www.linkedin.com/in/mitchduckler/
Connect with Pat at: pmcgovern@ascedia.com
If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!
Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.