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Over A Pint Marketing Podcast

Mar 7, 2022

#37 David Aldridge is the Director of Marketing at Visit Virginia's Blue Ridge. For those not familiar with this part of the world. Well, it’s amazing. And a great place for a metro-mountain vacation. 


David goes in-depth about what it takes to market a destination during the time of COVID. Spoiler alert it’s not easy. In addition, we cover: 


✔ The current state of the industry

✔ The key metric everyone should look at 

✔ Why you need to spend time educating your internal audience

✔ The role of the website in the leisure travel space


David does a great job of blending both the strategic and tactical elements of marketing. Lots of great value in this episode. 


Plus if you would like to learn more about destination marketing we have a couple of killer episodes for you. 


Here’s one. Marketing Nebraska

Here’s another. The State of Travel 


Reach out to David on LinkedIn at:



✅ Connect with Kurt at:

✅ Connect with Pat at:

✅ Connect with Brian at:


🍺 David’s Pint: Parkway Brewing, Get Bent IPA

🍺 Kurt’s Pint: Central Waters Brewing, Brewhouse Coffee Stout

🍺 Pat’s Pint: Guinness