Mar 7, 2023
#70 Hey marketers no matter what space you are in, content is going to be a big part of your overall strategy. Additionally, as traditional channels become less and less effective you need ways to connect and engage with your audience. That’s content marketing.
And in this episode of OAP, the boys take a sit down with the guy that co-wrote the book on the topic, Mr. Brian Piper. Here’s what we cover:
🍺 How to start figuring out the content game
🍺 Why it’s critical to develop a customer feedback loop
🍺 Where is content going
🍺 Brian even shares some amazing case studies from the book on companies that are killing it in the content space
Plus, you get to hear about Brian’s path to becoming a marketer – which is awesome. And it starts being born on a rabbit farm in Dog Patch Arkansas! Not making it up.
Brian also shares how he got the chance to co-author Epic Content Marketing (make sure to pick up a copy)!
Please reach out to Brian here: https://www.linkedin.com/in/brianwpiper/ or here https://www.brianwpiper.com/
Thank you, Brian for being on the show!
Want more Kurt or Pat? Yeah, you do!
✅ Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Pat at: https://www.linkedin.com/in/pmcgovern1/
🍺Brian’s Pint: Ommegang, Witte Ale
🍺Kurt’s Pint: Collective Coffee
🍺Pat’s Pint: New Glarus, Spotted Cow
Don’t forget to like and leave a comment. That’s the energy that powers this supertanker.
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full lineup.