Nov 11, 2020
The travel space has been decimated. According to a report from the U.S. Travel Association and Oxford Economics the level of financial damage the travel industry is forecasted to lose is approximately $519 billion! And that may be understated.
The current forecast for recovery is three years starting in 2021. That's three years before the industry will return to 2019 levels. So given this uphill climb, what can marketing organizations due to help bring back tourism?
In this special podcast episode, the OAP team has a sit down with Jennifer Simmons. Simmons has been a marketing researcher and strategic brand planner focusing on the travel space for over 20-years.
Her list of clients is a mile long and growing. She has worked with several state tourism offices including Maine, Wyoming, West Virginia, Wisconsin, Nevada, and Nebraska. She has helped numerous DMOs, and CVBs throughout the world. And was a pioneer in developing the values-based positioning approach for destinations and tourism entities. A platform that has been responsible for creating some of the most iconic advertising campaigns for the travel industry.
We dig in and talk about the need for transparency. The new importance of off-season travel. And why NOW might be the best time to take a chance with your marketing. Plus, so much more.
This is FIRE 🔥🔥🔥. And Jennifer is a big blue ocean thinker. Loved, loved, loved talking to her while knocking back a pint. Take a listen!
Connect with Jennifer Simmons at: linkedin.com/in/jennifer-simmons-592b9951
Email her at: jsimmons@marketexture.com
Connect with Pat at: pmcgovern@ascedia.com
Connect with Brian at: BrianM@celticinc.com
Connect with Kurt at: Kurtl@celticinc.com
Pat’s pint was: Outboard from Milwaukee Brewing Company
Brian’s pint was: Punk Ass Cat from Door County Brewing Company
Kurt’s pint was: A pumpkin lager from Lakefront Brewery
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