Preview Mode Links will not work in preview mode

Over A Pint Marketing Podcast

Jul 26, 2021

John Ricks is the Executive Director for the State of Nebraska Tourism Commission. 

Kirk Ruhnke is a freelance Creative Director and Copywriter. 


These two were part of the team that came up with the breakthrough campaign: Nebraska, Honestly It’s Not For Everyone. 


And In this episode, they share the story of one of the best turn-around stories ever. Seriously, this is the kind of case study that you read about in business school. 

Here's the background.


In 2017 when John and Kirk started working on the brand, Nebraska was ranked -- check this -- as the state least likely for people to visit. 


It was so bad...Nebraska wasn’t even considered a part of the travel category. Let that sink in for a minute.


The state was in the worst place possible. They were suffering from brand apathy. People just didn’t care about the state AT ALL. 


That was the scene when John and Kirk started their work. And in a short period of time, they put together an amazing campaign that won every travel advertising award, and delivered an incredible ROI!


John and Kirk provide: 


✅ A behind-the-scenes look at how they did it.

✅ The steps they took to go to change the people’s perception of the state. 

✅ The obstacles they had to overcome. 

✅ The results they achieved. Spoiler alert: they’re AMAZING!


We know you are going to love this show. Have a listen then smash that subscribe button. Thanks so much. It really helps us out. 


Want more tourism marketing? Check out Episode 3 with Jennifer Simmons 

Connect with Brian at:

Connect with Kurt at:

Connect with Pat at:

John’s Pint: Kinkaider Brewing

Kirk’s Pint: Torpedo Extra IPA, Sierra Nevada

Kurt’s Pint: Murdered by Crows, Gathering Place Brewery

Pat’s Pint: Summer Shandy Leinenkugels Brewing