Cory Ampe – The Swiss Army Knife of Marketing

Jun 19, 2025

#166 Hey there you amazing listeners. Thanks for checking out the show. We have a great one for y’all today. It’s a sit-down with the super-talented and bourbon-curious Cory Ampe. 

 

Ampe is the founder and CEO of Campe + Co. She’s also a BizTimes 2024 Notable Marketing Executive. 

 

In this episode, she shares how her zigzag journey through PR, publishing, and agency life led her to build a fractional CMO practice that’s equal parts strategy and scrappy brilliance. 

 

Here's what you're going to get:

 

01:00 – Intro, Bourbon, Beer, and Early Career

11:00 – Launching Campe & Co

13:00 – Services, Flexibility & Team Model

18:00 – Discovery Process & Client Assessment

23:00 – Strategic Roadmaps & Brand Alignment

25:00 – Creative Differentiation & Standing Out

33:00 – AI + Creativity = The New Handshake

35:00 – Competitive Audits & Spreadsheet Magic

42:00 – Internal Comms, HR & Culture Alignment

45:00 – Content Strategy & Storytelling Mindset

52:00 – How Cory Uses AI Today

54:00 – Networking Advice for All Career Stages

57:00 – Wrap-Up

 

Connect with Cory on LinkedIn: https://www.linkedin.com/in/coryampe/

 

Connect with Pat at: [e-mail]

 

Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

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This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.