May 24, 2023
#78 Look who we have “in studio” with us today: Andy Crestodina. For those of you that don’t Andy – y’all are missing out.
Andy is the CMO and co-founder of Orbit Media Studios—an award-winning, Chicago-based web design and development agency.
Andy is a prolific writer, speaker, and thought leader on the subject of content marketing. He has over 42,000 followers on LinkedIn. Plus, Andy is a genuinely nice guy.
We loved our time with him and walked away with a head full of knowledge. Here’s what to you’ll want to listen for:
🔥How he got into content marketing and how his approach can still work today
🔥How he produces massive amounts of content
🔥The importance of staying close to the customer – Andy calls it Sales and Service
🔥His take on repurposing content
🔥The difference between content marketing and advertising – the pros and cons
🔥His take and insights on AI
🔥How to add more humanity to your marketing
What makes Andy soooo good, is his willingness to share his knowledge with others. As he points out, he spends a lot of time educating others on the craft of marketing. And we are all better off because of him. Thanks, for being on the pod, Andy!
Read Andy’s book: Content Chemistry 6th Edition.
Follow him on LinkedIn at https://www.linkedin.com/in/andycrestodina/
✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/
🍺 Andy’s Pint: Great Lakes Brewing, Edmund Fitzgerald
🍺 Kurt’s Pint: Modelo
🍺 Pat’s Pint: Wisconsin Brewing, Yankee IPA
Don’t forget to like and leave a comment. That’s the energy that powers this supertanker!
Want more insights into marketing? Take a look at our full lineup.