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Over A Pint Marketing Podcast

May 10, 2023

#76 Hey everybody, put your digital media away. In this episode, the boyz are talking out-of-home advertising with Ali Broback. 

Who’s Ali? Glad you asked. 

Ali is the chief Client Officer at ODN (Outdoor Nation). Outdoor advertising is such an interesting channel, and in our conversation, we go deep in the paint on the channel: 

Here’s what you want to listen for: 


→ What does outdoor advertising look like in 2023

→ What separates ODN from other outdoor vendors

→ How outdoor works in 2023 – it’s not just top of the funnel anymore

→ How outdoor can work with other channels to get results

→ How to micro-target using outdoor

→ The biggest mistake clients make with outdoor (You’re going to love the avocado story)


And this is just the start. Hurry and get this episode into your earholes! 


Connect with Ali on LinkedIn:


If you like this you might want to check out Episode 10 with Scott Goodstein. Scott talks about using outdoor to effectively target audiences. 


Want more Kurt or Pat? Yeah, you do!


✅ Kurt at:


✅ Pat at:


🍺Ali’s Pint: Utepils, Skolsch

🍺Kurt’s Pint: 3 Sheeps, Chaos Pattern

🍺Pat’s Pint: New Glarus, Spotted Cow


Please like and leave a comment. We need it – it’s the fuel that powers this supertanker. 


Do you need more insights into marketing? Take a look at the full lineup.