Jan 30, 2026
#183: In this episode of Over a Pint, Pat sits down with Scott Kowalchek, CEO and President of Direct Avenue, to unpack the real business of direct response TV, how performance media actually works, and why consistency still beats cleverness when it comes to growth.
How direct response TV...
Jan 17, 2026
#182: Starting 2026 with the awesome Susan Baier. Susan is the CEO and founder of Audience Audit. She helps small to mid-sized agencies create better marketing based on real insights into real attitudes of real people.
In this episode, Pat and Susan cover:
The future of agencies
The impact of AI
What clients...