May 29, 2024
#121 When Andy Massignan arrived at Ariens, (a leader in lawn care and snow removal product) he asked the question: Who is our best customer?
The answer he got just didn’t seem right.
And so began the process of finding out: Who is the Ariens customer?
In this episode of Over A Pint, Pat and Andy sit down to...
May 23, 2024
#120 Liz Gross is a force!
She is an award-winning speaker, author, and strategist. She has delivered top-rated talks at SXSW, SXSW EDU, the American Marketing Association Symposium, the Carnegie Conference, and the Council for the Advancement and Support of Education.
Impressive, right? On top of that, she has...
May 16, 2024
#119 Eric Hazen is the Director of Digital Experience and Marketing at Ferris State University. And in this episode, he sits down with Pat to go over the good, bad, and the ugly with higher ed. Plus, what his team is doing to win in a very competitive space.
Here’s just some of what’s covered:
✅ Eric’s...
May 9, 2024
#118 Nancy Harhut has written one of the best books for marketers — EVER published. Period. End of story.
Her book: Using Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses is a complete and thorough guide to key behavioral principles marketers can use to...